The Effect Of Dividend Policy Finance Essay

The Effect Of Dividend Policy Finance Essay The issue of how much a company should pay its stockholders as dividend is been of concern to managers. The optimal dividend policy of a firm depends on investors desire for capital gains as opposed to income, willingness to forgo dividends for future returns, and perception of risk associated with postponement of returns. Management is often in a dilemma; whether to pay dividends or to retain them for future investments with implications on share value. The study sought to determine the effects of dividend policy on the market share value in the banking industry in Kenya, using National Bank Kenya (NBK) as case for the study. The study applied an explanatory research design covering a proportionate sample of 100 shareholders drawn from a target population of 47,000 shareholders of National Bank of Kenya. Data was collected using a structured questionnaire. Both descriptive and inferential statistics were used to analyze data. The hypotheses were tested by use of Pearsons Moment Corr elation. With a response rate of 68%, the study established that NBK had a dividend policy as confirmed by 91% of the respondents. The study established a strong and positive correlation (0.850) between dividend payout and market share value, with a P-value of 0.000. There was a positive correlation (0.299) between dividend growth rate and market value of shares with a p-value is 0.013; hence establishing a significant relationship between variables. There was a positive correlation (0.502) between regularity of dividend declaration and market share value with a P-value was 0.000. Dividend policy had a significant effect on the market share value. The study recommends that management in banks and specifically National Bank Kenya must adjust the dividend policy in tandem with interests and requirements of shareholders to improve the market share value. Key Terms: Dividend policy, dividend payout, dividend declaration, share value Background to the Study Dividend policy has been a puzzle in corporate finance for several decades. Among numerous research subjects about dividend policy, the most popular one is the relationship between the dividend level and the share price of a firm. According to the dividend discount model (Gordon, 1959); it is feasible to derive that dividend payment augmentation should be accompanied by the value increase in a firm. Miller and Modigliani (1961) however, point out that the value of a firm is not influenced by current and future dividend decisions, which is well recognized as the dividend irrelevance theory. According to Kapoor (2009) dividend policy connotes to the payout policy, which managers pursue in deciding the size and pattern of cash distribution to shareholders over time. Therefore, managements primary goal is shareholders wealth maximization, which translates into maximizing the value of the company as measured by the price of its common stock. This goal can be achieved by giving the shareholders a fair payment on their investments. Gordon (1963) found that dividend policy of the company did affect the market prices of its shares. Share value is represented by the market price of the companys common stock, which, in turn, is the function of the companys investment, financing and dividend decisions. Dividend decisions are recognized as centrally important because of increasingly significant role of the finances in the firms overall growth strategy. Bishop et al., (2000) contends that managers must not only consider the question of how much of the companys earnings are needed for investment, but also take into consideration the possible effect of their decisions on share prices. According to Kapoor (2009), share prices of a firm tend to be reduced whenever there is a reduction in dividend payments. An announcement of dividend increase generates abnormal positive security returns and an announcement of dividend decrease generates abnormal negative security returns. A drop in share prices occurs because dividends have a signaling effect. The Research Problem Dividend policy is an integral part of financial management decision of a firm. There is adequate empirical evidence pointing to a strong relationship between dividend policy and stock market prices. However, managers are in a dilemma as to whether to pay large, small or zero percentage of their earnings as dividends or to retain them for future investments. This situation is occasioned by the different shareholder interests which management has to satisfy. For instance, some shareholders prefer to be paid dividends every year for investing in other profitable businesses while other shareholders would like to invest in the future and thus, prefer that the dividends be retained by the company for re-investment. However, most investors prefer companies with high pay outs because they are less risky than potential future capital gains. Since the bank management is dealing with competing interests of various shareholders, the kind of dividend policy they adopt may have either positive or negative effects on the share prices of the company. According to Miller and Modigliani (1961), the effect of a firms dividend policy on the current price of its shares is a matter of considerable importance, not only to management who must set the policy, but also to investors planning portfolios and to economists seeking to understand and appraise the functioning of the capital market. It is this basis that the study sought to establish the effects of dividend policy on market share value in the banking industry in Kenya, using National Bank of Kenya as a case for the study. Purpose of the Study The purpose of the study the study was to determine the effects of dividend policy on the market share value in the banking industry in Kenya, using case study of National Bank of Kenya. The constructs of dividend policy that were correlated with market share value were dividend growth rate, dividend payout, and regularity of dividend declaration. Research Methodology The study adopted an explanatory research design. The design allowed description of the variable characteristics and systematic explanation of the relationships amongst them as supported by Mugenda and Mugenda (2003) and Kothari (2004). The study covered a sample of 100 respondents from a population of 47,000 general public shareholders. The sample was selected through proportionate stratified sampling method; where the population was divided into five strata; shareholders with 1 to 100,000 shares, shareholders with shares between 100,001 and 200,000 shares, shareholders with 20001 to 30000 shares, shareholders with 300,001 to 400,000 shares and shareholders with over 400,000 shares. A structured, self-administered questionnaire was used to collect data from the respondents. Descriptive statistics including frequencies, percentages and mean were used to describe variable characteristics while inferential statistics (correlation and regression) were used to determine and explain varia ble relationships. The research hypotheses were tested using Pearsons Moment Correlation was used to test the research hypotheses. The study also tested the working of the postulated model using ANOVA while regression analysis was applied to test the test model in explaining the variable relationships. Results and Analysis The study achieved a response rate of 68%. Among the respondents, 32% were female while 68% were male; implying that majority of the National Bank of Kenya (NBK) shareholders is male. Dividend Policy The respondents were given a set of statements regarding NBKs dividend policy and asked to indicate extent to which they agreed with each one of them. According to the results (Table 1), 91% of the respondents were aware that National Bank of Kenya had a dividend policy. However, 59% indicated that the Dividend Policy was not well communicated to and understood by the shareholders. Table 1: Status of Dividend Policy Statement/ item Strongly Disagree Disagree Agree Strongly Agree Mean Frq % Frq % Frq % Frq % National Bank of Kenya has a Dividend Policy 5 7.4 1 1.5 29 42.6 33 48.5 3.32 NBK dividends policy is well understood by its shareholders 19 27.9 21 30.9 14 20.6 14 20.6 2.34 Dividend policy has been and continues to be important factor driving NBK share value 1 1.5 12 17.6 19 27.9 36 52.9 3.32 Formal dividend policy gives shareholders the assurance of predictable dividend payments 0 0 22 32.4 32 47.1 14 20.6 2.88 The study revealed that the dividend policy has been and continues to be an important factor driving NBK share value as supported by 80% of the respondents. Respondents were of the view that a formal dividend policy gives shareholders the assurance of predictable dividend payments (68%). The importance of the dividend policy to shareholders was clearly underscored as demonstrated by above average mean scores on all the constructs on which it was measured except the understanding of the policy by shareholders. Dividend Payments on Share Value Objective one sought to assess the effects of dividend payout on the market share value of National Bank of Kenya. An assessment of the effects of dividend payments on share value involved a set of statement which the respondents were required to indicate the extent to which they agreed with them. As shown in Table 2, 90% of the respondents pointed out that they considered payment of dividends a major element in the value of shares, meaning that an increase in a dividend payout causes an increase in share price as supported by 88% of the respondents. However, 79% felt that dividend payment did not remove excess cash flows that could be invested in unprofitable projects. Majority of the respondents (98%) strongly submitted that dividend paying firms are more closely scrutinized by financial analysts to assess managements role in building share value. Further they felt that dividend payments should satisfy shareholders dividend preference rather than depend on the firms investing or financing decisions. The study also revealed that dividend payments are better signals of confidential information than other media forms (98%); thus raising share value. The respondents were also of the view that payment of dividends is a demonstration that that the firm is strong enough and can pass up profitable investments (98%). Moreover, most of the respondents (78%) agreed that they valued their shares at NBK because of the regular dividend payments they received. Out of eight items used to measure the effect of dividend payment on share value, five of them received above average mean scores ranging between 2.97 to 3.76; a demonstration that that indeed dividend pay ment is a major determinant of share value. Table 2: Effects of Dividend Payments on Market Share Value Statement/ item Strongly Disagree Disagree Agree Strongly Agree Mean Fre % Fre % Fre % Fre % I consider payment of dividends a major element in the value of shares I hold at National Bank of Kenya 2 2.9 5 7.4 29 42.6 32 47.1 3.34 An increase in a dividend payout causes an increase in share price 0 0 8 11.8 28 41.2 32 47.1 2.18 Dividend payment removes excess cash flows that could be invested in unprofitable projects 0 0 54 79.4 14 20.6 0 0 2.21 Dividend paying firms are more closely scrutinized by financial analysts to assess managements role in building share value 0 0 1 1.5 41 60.3 26 38.2 2.97 Dividend payments should satisfy shareholders dividend preference rather than depend on the firms investing or financing decisions 0 0 1 1.5 41 60.3 26 38.2 3.37 Dividend payments are better signals of confidential information than other media forms; thus raising share value 0 0 1 1.5 14 20.6 53 77.9 3.76 In my view, payment of dividends is a demonstration that that the firm is strong enough and can pass up profitable investments. 0 0 1 1.5 14 20.6 53 77.9 3.76 I value my shares at NBK because of the regular dividend payments I receive. 5 7.4 10 14.7 20 29.4 33 48.5 2.21 The study tested a hypothesis which stated that Dividend payout does not significantly affect the market value of National Bank of Kenya shares. The hypothesis was tested using Pearsons Moment Correlation Coefficient. The test was conducted to establish the relationship between dividend payout and market value of shares. The study (Table 3) revealed a positive correlation (0.850) between dividend payout and market value of NBK shares with a P-value of 0.000, less than the alpha of 0.01; hence establishing a strong and significant relationship between variables. Table 3: Correlation Analysis on Dividend Payout and Market Share Value Dividend payout Market value of NBK shares Dividend pay out Pearson Correlation 1 0.850(**) Sig. (2-tailed) . .000 N 68 68 Market value of NBK shares Pearson Correlation 0.850(**) 1 Sig. (2-tailed) .000 . N 68 68 ** Correlation is significant at the 0.01 level (2-tailed). Dividend Growth Rate and Share Value Objective two sought to determine the effects of dividend growth rate on market value of National Bank of Kenya shares. This was a measured on a number of statements in which respondents were asked to indicate the extent to which they agreed with them. As shown in Table 4, all the respondents disagreed with the statement that dividend payments at National Bank of Kenya have been experiencing steady growth over the years. However, they (98%) pointed that maintenance of steady and growing dividend payments increases a firms share value. Further, 98% of the respondents were of the view that adjusting dividend payments towards a target payout ratio will increase a firms share value. The study also established that 78% of the respondents valued the shares they held with National Bank of Kenya because of steady growth in dividend payments; contradicting Levinsohn (2003) who observes that paying dividends will influence how a company finances its growth but will not have a lasting effect on its value in the marketplace. Though majority of the respondents disagreed with the contention that the dividend payments have been experiencing steady growth over the years, all the others attributes used to measure the effect of dividend growth rate on market share value all the other attributes were favourably rated with mean scores of over 3.3 out of 5; demonstrating that dividend growth is a major determinant in market share value. Table 4: Effects of Dividend Growth Rate on Market Share Value Statement/ item Strongly Disagree Disagree Agree Strongly Agree Mean Fre % Fre % Fre % Fre % NBK dividend payments have been experiencing steady growth over the years 14 20.6 54 79.4 0 0 0 0 1.79 Maintenance of steady and growing dividend payments increases a firms share value 0 0 1 1.5 14 20.6 53 77.9 3.76 Adjusting dividend payments towards a target payout ratio will increase a firms share value 0 0 1 1.5 40 58.8 27 39.7 3.38 I value the shares I hold with National Bank of Kenya because of steady growth in dividend payments 3 4.4 12 17.6 20 29.4 33 48.5 3.32 The study tested a hypothesis which stated that Dividend growth rate does not significantly affect the market value of National Bank of Kenya shares, using Pearsons Moment Correlation. As shown in Table 5, there is a positive correlation (0.299) between dividend growth rate and market value of NBK shares with a P-value of 0.013 less than the alpha of 0.05; hence establishing a high significant relationship between the study variables. This shows that dividend growth rate has a significant effect on market value of NBK shares. Table 5: Correlation Analysis on Dividend Growth Rate and Market Share Value Dividend growth rate Market value of NBK shares Dividend growth rate Pearson Correlation 1 .299(*) Sig. (2-tailed) . .013 N 68 68 Market value of NBK shares Pearson Correlation .299(*) 1 Sig. (2-tailed) .013 . N 68 68 * Correlation is significant at the 0.05 level (2-tailed). Regularity of Dividend Declaration and Market Share Value Objective three sought to establish the effects of regularity of dividend declaration on the market share value through a set of statements. According to the study findings (Table 6), 77% of the respondents considered regularity of dividend declaration as major element in the value of shares they owned whereas 88% felt that regular dividend declaration caused an increase in share price. Further, 90% of the respondents submitted that regular dividend declaring firms have more shareholders and their share value is high. Table 6: Effects of Regularity of Dividend Declaration on Market Share Value Statement/ item Strongly Disagree Disagree Agree Strongly Agree Mean Fre % Fre % Fre % Fre % I consider regularity of dividend declaration a major element in the value of shares I hold at National Bank of Kenya 1 1.5 14 20.6 29 42.6 24 35.3 3.12 Regularity of dividend declaration causes an increase in share price 2 2.9 6 8.8 28 41.2 32 47.1 3.32 Regular dividend declaring firms have more shareholders and their share value is high. 0 0 7 10.3 7 10.3 54 79.4 3.69 I value my shares at NBK because of the regular dividend payments I receive 26 38.2 28 41.2 0 0 14 20.6 2.03 The results further revealed that majority of the respondents (79%) disagreed with the contention that they valued their shares because of the regularity of dividend declaration with a mean score of 2.03 out of a maximum of 5. In general, three out of the four attributes measuring the effect of regularity of dividend payments on share value received high mean scores of over 3 out of 5; implying that regularity of dividend payments is positively related to share price. It follows thereof that when dividends are not regular, the share value drops and vice versa. The study tested a hypothesis which stated that regularity of dividend declaration does not significantly affect the market value of National Bank of Kenya shares using Pearsons Moment Correlation. As shown in Table 7, the study established a positive correlation of 0.502 with P-value of 0.000, less than the alpha of 0.01; hence demonstrating a high and significant relationship between the two variables. Therefore, regularity of dividend declaration has a significant effect on market value of shares. The results agrees with Pettit (1972) observations that announcements of dividend increases are followed by significant price increases and that announcements of dividend decreases are followed by significant price drops. Table 7: Correlation Analysis on Regularity of Dividend Declaration and Market Share Value Regularity of dividend declaration Market value of NBK shares Regularity of dividend declaration Pearson Correlation 1 0.502(**) Sig. (2-tailed) . 0.000 N 68 68 Market value of NBK shares Pearson Correlation 0.502(**) 1 Sig. (2-tailed) 0.000 . N 68 68 ** Correlation is significant at the 0.01 level (2-tailed). When asked to rate the level of market share value (Figure 1), 3% rated the value as very low, 57% rated it low, with 36% rating the value as high and 4% as very high. This shows that majority (60%) of the shareholders considered the market value of the shares as low. Figure 1: Level of market share value Model Testing The model had hypothesized that regularity of dividend declaration, dividend growth rate and dividend payouts were responsible for variation in the market share value. To test this model multiple regression was run with market share value as the dependent variable and regularity of dividend declaration, dividend growth rate and dividend payouts as the independent variables. According to the study results in Table 8, the three independent variables account for 68% (R Square, 0.679) of the variations in market share value. Table 8: Regression Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate 1 .824(a) .679 .664 .530 Predictors: (Constant), regularity of dividend declaration, dividend growth rate and dividend payouts. The study conducted ANOVA to test determine whether the model works. As shown in Table 9, the F value was 45.110 at significance level of 0.00. Since the significance level (0.00) was far much less than the alpha level 0.05, it implies that the three independent variables (dividend payout, dividend growth rate and regularity of dividend declaration) contributed significantly to variations in the dependent variable (market share value). Table 9: ANOVA Results Model Sum of Squares df Mean Square F Sig. 1 Regression 38.060 3 12.687 45.110 .000(a) Residual 17.999 64 .281 Total 56.059 67 a. Predictors: (Constant): regularity of dividend declaration, dividend growth rate and dividend payouts; b. Dependent Variable: market value of NBK shares Regression analysis was conducted to determine the effects of dividend payout, dividend growth rate and regularity of dividend declaration on market share value. The study established that an increase in regularity of dividend payout, dividend growth rate and regularity of dividend declaration by one unit would increase market value of NBK shares by 0.615, 0.393 and 0.217 respectively. This implies that all the three independent variables significantly affect market share value, though dividend payout is more significant than the other two variables. Table 10: Regression Coefficient Model Un standardized Coefficients Standardized Coefficients t Sig. B Std. Error Beta (Constant) .463 .239 1.939 .057 Dividend payout .615 .075 .758 8.161 .000 Dividend growth rate .393 .130 .218 3.015 .004 Regularity of dividend declaration .217 .057 .223 3.793 .000 a. Dependent Variable: market value of NBK shares Conclusions It is palpable that National Bank of Kenya had a dividend policy, which has been and continues to be important factor driving NBK share value. However, it was not well understood by the most of the shareholders. The NBK shareholders considered payment of dividends is as major element in the value of shares as it demonstrated that that the firm is strong enough and can pass up profitable investments. It is also evident that that an increase in a dividend payout causes an increase in share price. It is also clear from the results that dividend payments have been experiencing declining over the last five years. Although, maintenance of steady and growing dividend payments has been confirmed to increase the firms share value, adjusting dividend payments towards a target payout ratio will also increase a firms share value. Consequently, steady growth in dividend payments makes the shareholders value their shares more. Regularity of dividend declaration was also viewed as a major element w ith regards to the value of shares as shareholders believed that regular dividend declaration caused an increase in share price. Based on the results, dividend payout, dividend growth rate and regularity of dividend declaration significantly influenced the market value of National Bank of Kenya shares. Recommendations Based on the findings, the study made the following recommendation; Dividend policy has proven to be of paramount importance with regards to the market share value and thus NBKs management should avail the policy to its shareholders. This grants them an opportunity to contribute to the improvement of the policy. NBK must adjust its dividend policy to improve the market value of its shares. For an optimal dividend policy to be achieved and maintained, the bank management should maintain regular dividend payment, and also pay a special dividend or initiate a share repurchase programme. Any changes in policy should be shared with the shareholders.

Case Study Cyworld Creating And Capturing Value In Social Network

Case Study Cyworld Creating And Capturing Value In Social Network Group Members: Syed Hasan Zaman (20738) Muhammad Wasim (20735) Mansoor Owais Talha Qadri Question 1: Why do people use social network? Answer: Peoples generally use the social networks for the purpose of managing their social lives, also it includes to satisfy the need of socialization of each individual which is required to be satisfied and the social networks are the most commonly used medium now a days in order to satisfy such need.Comparing it to the other mediums such as emailing, messaging or calling the reason for the preference of the social networking sites is because that the audience in the social network is large enough also it gives the opportunity to socialize with other peoples around the globe and making new friends and connections and getting to know peoples, cultures and values around the globe Question 2: How can you segment Cyworld user?Which segment should Cyworld target? How it can create value fo r users in this segment? Answer: The segmentation of user of Cyworld are the teens and the generation in early twenties as the largest user group of Cyworld is the users comprised of the these two age segmentation. The reasons for these segmentation to be attracted towards Cyworld is that there is no membership fee and the generation is neither able to pay huge membership or reactivation feesCyworld should target the youth as they are most interested generation segment in socialization and who are well aware of using such sites and medium to communicate, contact and maintain their relationships with others and also seek to communicate with peoples around the globe in other regions For creating value for its users, Cyworld initiated with the tactics of introducing the idea of creating and managing minihompys by way of buying the virtual items and decorating the minihompys but later Cyworld observed that the users are getting bored of this activity and realized that the Cyworld will n ot be able to capture justified value on providing such services.After surveying all the factors the Cyworld decided to launch Home2 which is in fact the upgraded version of minihompys but this have the option of sharing photos and many other things. This created more value for the users of the Cyworld and shortly around 80,000 users of the Cyworld migrated to the Home2 as it is something new as it was a blend of blogging and minihompys. Question 3: Which is most valuable for Cyworld – An active user, a user who spends a lot of money with Cyworld or a user with a lot of connection? Answer: The most valuable for Cyworld includes the one who are an active user of the site as they are the potential customer of the organization.Considering the fact of generating revenues, the most revenue generation activity for Cyworld was the Paid Items which concludes the 72% of all the revenue generated by the organization but as a matter of fact the organization can only attain such revenue when item are being sold and the people will only buy if they can show that to others on the site as the items are not tangible neither moveable rather they are all virtual so the only value for the customers is the status regime they show by means of placing it on their own minihompys. The users with a lot of connection is considerably valuable for the company because these are not only permanent users of the site as they won’t leave the site because this will cause them to leave the connections they have and this makes them not only the potential customer but also they can attract others to join the site and can increase the users f Cyworld Question 4: How is Cyworld different from Facebook or Myspace? How these social networking sites are differ from other larger websites such as Amazon, Yahoo and Youtube? Answer: Cyworld is different from Facebook or Myspace as on these social sites it is assumed that we are talking to a public at large (for example writing on a firendâ⠂¬â„¢s wall) but the reality is we are still communicating with a specific group of peoples (i. e. only the friends or connections of that person can see what we posted on his wall). The other reason is Cyworld came with the idea of minihomphys where are Facebook and Myspace lacks such availability of option.The websites such as Amazon, Yahoo or Youtube are specific functioned sites like Amazon is used for online shopping, yahoo is a general purpose site which includes features from offering sale purchase to news reading material and many other areas and Youtube is specifically used for watching videos or sharing it, in comparision to Cyworld, Cyworld offers the sharing of ideas, minihompys, videos, photos, music and many other things and this variety of option differentiate Cyworld from the sites such as Facbook, Myspace, Amazon, Yahoo and Youtube Question 5: What should be Cyworld business model – paid items, mobile networking or advertising? Should Cyworld explore any othe r area of opportunity? Answer:Cyworld started generation of revenue from the services of offering paid items and it constitute 72% of the revenues generated by the company but forecasting the future and analyzing the user behavior and trend Cyworld came to the conclusion that the people in future will not be much interested in purchasing virtual items for real money which can give them not much of value and satisfaction and the company realizes that the revenues will drop if the company sticks to the model of Paid Items. After considering all the facts the company came to the conclusion that the company should migrate from paid items model to the advertising models as followed by Facebook and many other sites. Its hard for Cyworld to make its own position in the market where the websites such as Facebook and Myspace are handling the maximum market share

Motivation at Washburn Guitars Video

Some are motivated by the fact of music and by music alone. Some are motivated by Just being able to work on an instrument. A lot of the motivation I think actually comes from the product itself in a lot of ways. When employees see the actual finished product, I think that ends up being the motivator in a lot of ways. 2. What kinds of guitars do employees most like to produce?Employees at Washburn Guitars most like to produce signature model guitars. I think one of the biggest motivational factors for this is that when they are done with a guitar, they actually have taken it from the drawing board to the manufacturing point, giving it to the artist and watching them play it on stage. It motivates employees at Washburn Guitars to create more signature guitars for top recording artists. 3. What Is the connection between quality guitars and workforce motivation?Washburn Guitar creates Its own challenges by promising customers that each guitar presents the finest quality at the best poss ible price. They do not compromise when it comes to the quality of their guitars. Signature models are used to Increase the appeal of a guitar. It makes a statement about the guitar's quality and It strengthens Washburn relationship with artists and millions of their fans. Washburn employees need to make good on this promise. Reference Lesser, R. N. & ACH, C. F. (2010).

The Many Meanings of Bitte in German

Bitte is used a lot in German. The many meanings of bitte include: PleaseYoure welcomeHere you go (when handing something over)May I help you?Pardon? The challenge is determining what the speaker or writer means when using the word:  It all depends on the context, tone, and other words expressed along with bitte.   Saying Pardon Me? You can use  bitte  when you are trying to politely express that you did not understand or hear something the speaker has just said, as in Pardon me? The following brief dialog shows how to express that sentiment in a courteous manner. Ich bin heute einkaufen gegangen. I went shopping today.Wie Bitte?   Pardon me?Ich habe gesagt, dass ich heute einkaufen gegangen bin.   I said, I went shopping today. Expressing Here You Go and Please A  host  might  use bitte when handing something, such as a slice of pie, to a guest, as in:  Here you go. Or,  a customer and a waiter might both use  bitte  in the following exchange: Customer: Ein Stà ¼ck Apfelkuchen bitte. A piece of apple cake please.Waiter, serving the cake:  Bitte sehr.   Here you go.Customer: Danke.   Thank you. Note how in this exchange, the customer uses  bitte  to mean please, while the waiter uses the same German word to mean here you go. Saying Please and Yes Please Bitte  can also mean please in other contexts. For example, you can use this handy word to ask for help, as in this example: Kannst du mir bitte helfen?   Can you help me please? You can also use  bitte  to  mean please as a polite imperative, as in this brief exchange. Darf ich Ihnen den Mantel abnehmen?   May I take your coat?Bitte!   Yes, please! Asking May I Help You? You will often hear a waiter say  bitte, bitte sehr, or bitteschà ¶n?  (please and here you go) in a restaurant when delivering a dish. For instance, waiters will often use the word when they approach your table, as in: Bitte sehr! Here you go!Hier, bitteschà ¶n. Here you go. Note that  bitte  by itself still means youre welcome, but in this context, the word is used as a shortened version or  bitteschà ¶n or bitte  sehr.  This makes sense, because if the  waiter is carrying a hot plate and wants to set it down—but you are busy talking or drinking your coffee—he certainly would want to use as few words as possible to get your attention so youll free up some space and he can relieve himself of the scalding plate. Saying  Youre Welcome If someone thanks you for a present, she might say: Vielen Dank fà ¼r Ihren Geschenk!   Thank you very much for your present! You have several ways to say youre welcome, in addition to using the word bitte. You can express it formally, as in: Bitteschà ¶nBitte sehrGern geschehen   It was my pleasure.Mit Vergnà ¼gen   With pleasure. Or you can express yourself informally by saying: BitteGern geschehen   It was my pleasureGern  (shortened form of Gern geschehen) You are welcome.Nichts zu danken.  Ã‚  Dont mention it.